Pay-per-click (PPC) is big online business. In fact , it’s the primary way
Google makes money-almost all of its income, 98 per-cent, comes from PPC-and is
very important towards Yahoo! as well. Pay Per Click has taken mass-media
advertising to smaller businesses. Businesses that would never have used money
on radio, TELEVISION, or newspapers, are now paying it on PPC... and
occasionally making a profit!
Sometimes? Effectively, the fact is that PPC will
not work for everyone. You may need the right combination of gross earnings per
sale, Pay Per Click value, and website conversion rate. If you don’t have the
right combination-and many businesses simply don’t-PPC will forfeit you money.
Get anything lined up just right, though, in addition to PPC can provide a
regular, estimated flow of profitable internet business to your web site.
What Is PAY PER CLICK?
Pay Per Click refers to an advertising procedure in which
advertisers pay each and every time someone clicks their advertisement. More
specifically, though, these days this refers to ads displayed with search-engine
results pages.
You can see a good example in Google Results Page. On top of the
search results are a couple of small ads-shown on a lighting azure background in
this instance. In the top-right corner, notice the words Sponsored Links. More
ads show up down the side of the page-again with the words Sponsored Links, but
this time above the ads.
Whenever someone clicks one of these links, the company
that placed the particular ad is charged. Just how much? Somewhere from Five
cents (on Google) or TEN cents (on Yahoo! ) to many dollars! Some PAY PER CLICK
ads cost as much as 50 DOLLARS per click, occasionally even more!
Since large PPC systems typically “feed” a variety of sites, when one buys ads through a system for example Google or Yahoo! Search engine marketing Solutions, your ads could end up on many different search sites. But you may also include your ads distributed in a different place, like on the pages associated with thousands of different web sites, thanks to the Google AdSense distribution program.
PPC advertising has a variety of advantages:
- It’s extremely quick. You can start getting results through the search engines in a day or two (in theory, a few hours, but in many instances it takes a little longer to acquire everything sorted out).
- It’s reliable. Using PAY-PER-CLICK to get traffic to your site is incredibly reliable. You can generate a lot of targeted traffic, and always appear for ideal searches in the major search engines like google... if you’re willing to pay enough.
- It’s easy to measure. You will see just how much traffic you’re receiving, and even figure out how much of the targeted traffic turns into business