Search Engine Optimization have turn out to be invaluable to modern day. Websites optimized with keywords and hyperlinks have been proven for you to increase traffic to websites, increase search engine rankings and secure greater coverage in the keyword research.
When developing SEO‐friendly websites, ask yourself the following questions:
1. How does this article's dovetail with my website’s current SEO initiatives?
2. What are my website’s top five keywords/phrases, and are they appropriate to this specific
article?
3. Are there any additional or different keywords suitable for this specific article going to be post?
4. Are there specific pages on my website that I want to drive traffic to with this new post?
5. Can this article's content be enhanced by rich media content such as videos, photos, podcasts, etc.?
Once you have got your SEO goals in order, think about the following tactics help to make your website as search engine friendly as possible.
1. Determine the most effective keywords for your article. Depending on the content you are providing, they may vary from previously identified terms.
2. Online keyword tools are excellent resources intended for determining the correct phrases. If you did not subscribe to a paid keyword service, consider these kinds of free alternatives:
a. www.adwords.google.com/select/KeywordToolExternal
b. www.keyworddiscovery.com/search.html
c. www.blogpulse.com/trend (to determine words most often used on blogs)
b. www.keyworddiscovery.com/search.html
c. www.blogpulse.com/trend (to determine words most often used on blogs)
3. Once keywords were determined, you might need to associate more colloquial words along with them.
4. Apply the most popular keyword phrase in the headline, which will brings the most weight with search engines, as well as in the content of the article and in hyperlinks.
5. Pick one to three relevant keywords and repeat them at least three times in the article.
6. Don’t OVER‐HYPERLINK words. Optimizing content for words which are not used frequently in the article content can lead to irrelevant results and become considered spam by some search engines.
7. Include anchor text hyperlinks in the content of the article that are your keywords or similar to them. Make sure that you link these words returning to the appropriate page on your website. For example, in case you are linking a product name, link back to the product page on your site.
8. Ensure that the page you are linking back to is optimized for your chosen keywords. If the anchor text is “accounting software” be sure that it is linked to a page containing “accounting software” in the title tag and within the text on the page.
9. Spot your anchor text links within the first two paragraphs. Search Engines will pick up all these words much more efficiently when they are placed before the “fold” of the screen.
10. Keep articles short as well as concise. Most experts agree that the “sweet spot” for an SEO‐friendly content is between 300 - 500 words.
11. Ensure there is a balanced keyword to website article word length ratio. Avoid too many keywords and hyperlinks in shorter articles, and vice versa in longer articles.
12. Include rich media content such as images and videos which will augment search engine pick up in places just like Google Images or Google Video. Make sure all media‐rich content is appropriately tagged with keywords.
13. Include a link (not a hyperlink) to your website. Be sure to include the http:// of the URL.
14. If the content has a subheading, make sure it contains a keyword phrase. Search engines give a lot more weight to bolded text (i.e. heading, subheading).
15. Optimize your boilerplate - always include links as well as keywords.
16. Resist the tendency to shorten terms. For example, in case you are writing about your company’s branded data management software product, you’ll be inclined to make the second mention “the solution” or “the software.” However, people searching in search engines will type in “data management software.” Repeating “data management software” as a keyword phrase will assist your content be found, while “the solution” will not. (But, try to maintain the writing as “natural” as possible.)
17. In case your company or product falls into a particular industry that is often known to by an acronym, include both the full term and abbreviation throughout the article. For example, “Customer Relationship Management” should be referenced by its “full name,” and, “CRM.”
18. Post all articles on their own permalinked page on your website in addition to sending it out over wire services.
19. Always be consistent with keyword use both in articles and on your website. The website should have a keyword density of between 2‐8%. This tool, www.keyworddensity.com, will allow you to enter your URL and selected keyword for a complete keyword density analysis.
20. Buy Adwords for those keywords which are very difficult to obtain in the first page of results (i.e. those which are more generic and colloquial, or common industry terms). Putting this extra cash to drive traffic to your website could be essential to helping the impressions of your site, increasing visibility and the possibility of greater pickup.